When I first launched “Rachel Brencur Photography” almost 2 years ago now, I thought I had an idea of what I was doing. I did what most business owners do and I jumped in the deep end and started swimming. Luckily my post graduate education was in Business Administration so instinctually I had a pretty good idea of what I needed to do and when. And my husband (whom also has a business background) was a huge help as well.
I never once sat down and thought “What is my brand”. Which means I missed a pretty important step.
This past fall I attended a conference run by the amazing GWEN Organization, and this years focus was branding. And I am SO thankful that I was able to schedule everything and be able to go. It really opened my eyes to this important business step that I missed.
When I started I didn’t even know what I wanted to photograph, but I did know that I wanted to be taken seriously as a professional so I went with deep, dark, elegant colours. Truthfully, this suited me at the time and what I thought I would be doing (I thought weddings, couples, older children). However somehow I got steered towards newborns and babies and fell in love. I experimented with styles and colours and techniques, and through all of this finally decided to listen and observe what my business had become and suddenly things started feeling “off”. It wasn’t until the conference and hearing these amazing and successful women preaching the “brand” that I realized that THAT was what was off. Those dark, deep, bold colours were gorgeous, but they didn’t represent what I had become. What my business had become. What my brand became.
My brand is relaxing and calming. It’s natural and organic. It’s family (Both yours and mine). It’s simplicity. It’s pure and it’s real. I want you to be able to look at my images and get that. I want you to see my website and feel that. I want you to enter my studio and feel that. I want you to take my business card in your hand and feel that. I want you to pick up your final package and feel that and have an amazing experience through it all and want to come back.
Realizing that I finally had a clear brand I knew changes had to be made, so of course being who I am… I realized this and chose to rebrand myself this fall… In the middle of my busiest season ever. I started small with changes to the studio. Then on to the physical things like business cards and other materials, and now my website.
The number one, most important part of my brand that I haven’t mentioned yet is me. It’s everywhere in my brand. It’s the name of the business. I’m the only employee. I do all the work (ok, my husband helps with a lot of the techie things so i’ll give him a shout out!). I’m the person you interact with from first to last contact. You learn about me and my family through the whole process. The brand needed to be me and reflect me so I could be me. Finally through this rebranding process I felt free and encouraged to be me.
It’s one of the hardest things I have had to do. It’s hard taking a look at what you have built and looking for flaws. Its hard looking inside yourself and seeing the changes you need to make. It’s a big choice deciding to rebrand and it’s a hell of alot of work. It’s a lot of second guessing yourself, and money, and it’s scary making a change. But I truly think that it’s the best thing I could have done for my business and every frustrated moment has ended with tears of joy in my eyes seeing it work out.
And as a bonus coming up with my perfect logo to match my brand has my studio smelling amazing. There is a lot of lavender around here lately! And I wouldn’t have it any other way! Maybe it will keep those babies nice and tired and all the kids tantrums at bay. Hey! A girl can dream!